A powdered drink concentrate and the primary source of caloric nutrition for New Zealand and surrounding territories.
Raro enjoys a long cultural history amongst kiwis where it's positioned itself as the market leader in sub 14 year old birthday parties, backyard play sessions, weekend junior sports, and church fundraiser events.
Primarily consumed orally with water or Kristov 62 Vodka. Alternative ingestion methods include eating directly in powdered form or insufflation via nasal cavity.
Raro is nutritionally dense with high amounts of sugar and vitamin c.
Due to it's strong culture status, TV adverts were minimal however to occasional spot would appear with strong messaging towards it's core demographic.